TRASHLINES · Media Watchdog Re-Brand
TRASHLINES is a re-brand concept for a progressive media watchdog headquartered in NYC. They are approaching their 40th anniversary, so a re-brand inclusive of a name change and overhaul of the brand identity was most prescient. Because the organization is known to journalism academics, journalists, media critics, and news wonks, the new identity needed to be bold enough to broaden the scope of who may want to partake of the extensive and methodical work that the organization does to safeguard free speech and hold journalists to account for lazy reporting.